Jan 31, 2017
When growing a YouTube channel, it's easy to get caught in all the technical weeds of the different options and features that YouTube provides. While leveraging those features are important for growing a channel, it might be even more important to have a foundational understanding of how audience development works on...
Jan 24, 2017
Being a woman on YouTube presents some unique challenges that men don't face as often and that other women who aren't creators may never realize is happening behind-the-scenes. That's why I sat down with two female creators and talked with them about their experiences as a woman creator on YouTube. They share...
Jan 17, 2017
With most of YouTube's views coming from mobile devices, it's becoming more and more important that we optimize our videos for people on tiny screens and tablets, especially the call-to-actions at the end of your videos. YouTube provides a few tools for making your videos interactive, like annotations, interactive...
Jan 10, 2017
Dealing with YouTube copyright strikes and Content ID matches are some of the most annoying part about being a YouTube creator, especially when your use of copyrighted material is completely fair use. But beating those YouTube copyright claims can also be intimidating with all that legal jargon and warnings they give...
Jan 4, 2017
Growing your audience on social media platforms outside of YouTube can be a good way to grow an audience for your YouTube channel, but can also feel a bit overwhelming if you manage multiple social media accounts. And how do you know when to use a personal social media account versus a branded one for your channel? And...