Jun 28, 2017
YouTube made a lot of announcements at VidCon this year about the future of their platform, updates they're making, how creators make money, and more. Here's my overview of the top 9 YouTube updates and changes coming to the platform.
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Jun 21, 2017
After working with almost 1,000 YouTube creators, I see many of them making the same common mistakes that make it difficult to grow a channel. Fortunately, they're easy to fix if you know that you're making the mistakes in the first place. So today I point out to you what 3 of those common mistakes are and how you can...
Jun 13, 2017
Before anyone consumes content, whether that be a podcast episode, TV show, YouTube video, book, magazine, or anything else, we tend to ask ourselves two questions: Is this for me, and do I care? How you quickly answer those questions for people will make a big difference in how you convert YouTube viewers...
Jun 6, 2017
According to YouTube Analytics, most people subscribe to a YouTube channel on the home page of the channel itself, so it's important that we optimize that page to convert new viewers into subscribers. There's several things on that page we can design in a way to answer the questions a potential subscriber is...