Nov 27, 2018
YouTube has a lot of search and discovery features built into their "algorithm" because their goal is to surface the right video to the right person at the right time. Since YouTube WANTS to surface videos to people, it's up to us to make video that people want. There's a few ways we can measure that, which we'll...
Nov 21, 2018
When you tell a good, meaningful story, your audience retention goes up, you get more watch time, and your brand connects with people on a deeper, emotional level. Telling a good story, however, is much more difficult than it sounds unless you know the basic structure of of a good story. Once you know the basic...
Nov 14, 2018
Hollywood has mastered the art of telling engaging stories. It's led to tremendous success for that industry, and it can lead to similar success for us as creators on YouTube. Jeff Bartsch, who edits TV in Hollywood, is joining us to share some of the secrets Hollywood uses to craft engaging stories that hold an...