Jul 26, 2022
Jessica spent a few years growing her channel by focusing on search. It's not that it didn't work -- it did. She got to over 100k subscribers, but it took years to get there. And then search started to backfire on her. In fact, she went from making $10k/month to $1,300/month in her Adsense revenue because of it.
She's...
Jul 18, 2022
If you want your viewers on YouTube to take action because of content they watched from you, it will only happen because you elicit an emotion from your viewer. The bigger, the deeper the emotion, the bigger action they'll take.
In this episode we talk about this on a brand level - getting someone to subscribe and watch...
Jul 11, 2022
We talk a lot about using storytelling to create videos that quickly create an emotional connection with viewers. When that happens, viewers watch longer, subscribe, and come back for more.
However, it's equally important that our brand also quickly creates an emotional connection with viewers. Thankfully, the...
Jul 5, 2022
Yes, Google and YouTube are owned by the same company, but that doesn't mean that what works on Google works on YouTube. Just look at their homepages to see that they have very different goals, different objectives, and that people use them very differently. We need to ditch our "Google Mentality" and have a YouTube...