Aug 29, 2022
YouTube doesn't rank videos because you got the right keywords crammed into the right spaces. Doing so doesn't convince YouTube that your video is worth surfacing for anyone. They look at viewer signals instead. So instead of doing keyword research, we recommend you do topic research.
What's topic research? How do you...
Aug 22, 2022
What's going on when you publish a video, it flops, and then your next videos after that flop, too? Does the performance of one video on your channel impact the next?
Yes and no. There's two different ways to look at this phenomenon on YouTube. One way is an algorithmic perspective in terms of what YouTube's algorithm...
Aug 17, 2022
If you're growing a business on YouTube, it's very important that you can drive that traffic to your website. Or, sometimes the opposite is true: you already have a website with traffic, but you need to drive some of that traffic to YouTube to grow your channel. Many creators have tried this before in the past and ended...
Aug 8, 2022
Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 5 to 7 years long.
After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience...
Aug 1, 2022
What is the top advice Austrailia's top creator has for us with 26 million subscribers and 400 million montly viewers? It's to not build your business on YouTube! What? Why not? What happens if you do? Well, that's what we discuss today.